Florêve's Joyce Wang Rewrote Beauty Rules: Customers as Her Investors (Trailer) Artwork

Skin in The Game with Debbie Go

Skin in The Game invites you into the world of business and personal transformation, where host Debbie Go uncovers how successful leaders navigate their most challenging decisions and put everything on the line. Finally, a business podcast that moves beyond surface-level advice to deliver actionable insights through real stories of risk, resilience, and bold decisions that paid off.

Whether you're scaling a startup, advancing your career, or planning your next venture, these conversations equip you with battle-tested wisdom and practical strategies for success.
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Skin in The Game with Debbie Go

Florêve's Joyce Wang Rewrote Beauty Rules: Customers as Her Investors (Trailer)

August 30, 2025 • Debbie Go • Season 1 • Episode 7

0:00 | 2:26

When COVID nearly wiped out her business, Florêve founder Joyce Wang made a radical choice. She stopped pitching traditional investors, she turned to her community. Her discovery? "The best investors are my customers"

In our new Skin in the Game episode, Joyce reveals the "counterintuitive" strategy that turned a crisis into a category-defining brand.

You'll learn:

The Customer-Investor Model: Why your customers are your most powerful asset.
The Heritage Advantage: How to transform your cultural background from a perceived barrier into an unmatched competitive edge.
The East-West Formula: How to fuse Traditional Chinese Medicine with French science to create a unrivalled new category of nutricosmetics.

👉 Catch the full story this Monday, Sep 1. Watch on YouTube or listen on all major podcast platform.

🔗 Links & Resources:

Instagram: instagram.com/floreve.paris
Website: floreve.com
Facebook: facebook.com/FloreveParis
Linkedin: linkedin.com/company/floreve-paris
YouTube: @floreveparis4497

#Entrepreneurship #BeautyInnovation #Florêve #Nutricosmétiques #Qualité #Bienêtre #Santé#Nutricosmetics #TCM #FrenchBeauty
#SkinInTheGameWithDebbieGo

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[0:01] COVID arrived. It's very painful. We can't export anymore. We can't export to Asian markets. And it makes a big challenge. It nearly killed Florêve.

[0:18] I begged investors, oh, give me money. I did lots of power point and I showed the Excel table. So every day I think about how to save my company. How to save my baby? One word, appeared in my dream, it's local market. We don't have any chance to go back to local markets, to European markets, to France markets, because COVID is there and COVID awaked me up. And you know, I'm very grateful for this pair read. At that moment, I found local markets. But being a player in the local market, I can't be present. We are French brand, we are French technology brand. There are too many competitors. No way. I'm Chinese. I can't do the competition by using this way. So I'm thinking we test, we do some tests. I don't have money to hire influencers. So I do my own videos at home and very casual. Oh, you know what? It works. And people call me. Hello, I like your work. You speak very well French. Okay, thank you.

[1:31] And may I know that you are a Korean, you're a South Korean brand? I'm not a South Korean brand, but I'm a French brand, but I'm Chinese. So I find that people are interested. Your foreign face presents a French brand. And this is my opportunity because I don't have lots of competitors here. I speak better French, better English. This is my chance. So I start rebranding the brand story by putting the Chinese philosophy, traditional Chinese medicine with the French technology.

[2:09] And this makes a big difference than other competitors. And after that, I recovered from this crisis. I stop seeing investors. The best investors are my customers.