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Keith Tan

Keith Tan, Founder/CEO of Crown Digital, revolutionized F&B with AI-powered robotics. A former wealth manager, he launched Crown Coffee in 2016 but faced scaling challenges due to labor shortages, high rents, and inconsistent quality. 


Inspired by a robot arm demo, he taught himself robotics and created Ella—a 24/7 autonomous barista named after Rihanna’s “Umbrella.” Crown Digital (2018) integrates robotics, AI, IoT, and data analytics into unmanned kiosks, delivering artisanal coffee with precision. Now in Singapore and Japan, Ella expands to North America, GCC, and Europe, positioning Crown as a global leader in AI-driven coffee retail. 


A Formula 1 enthusiast, Keith starts mornings with 7am gym sessions, go-karts, and savors Japanese cuisine during travels. 

https://www.crowndigital.io

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